LAFC’s home stadium is about to get a facelift for the 2023 MLS Season.
Don’t worry folks, you’ll still be able to call it the “Bank.” But instead of Banc of California Stadium, it will just be BMO Stadium. BMO as in Bank Of Montreal, the Canadian multi-national investment group has bought the naming rights on their fourth MLS stadium in North America.
LAFC made the announcement on Thursday via a press release stating that BMO has agreed to a naming rights partnership that will run for 10 years for a reported $100 million dollars. It is purportedly the largest naming rights deal in MLS history.
BMO is already partnered with Toronto FC, CF Montreal, and the Vancouver Whitecaps, all within the Canada region, making this their first MLS partnership within the United States.
“Our partnership with BMO unites two organizations that share a vision and commitment to be leaders and forces for good in our community,” LAFC Co-President & CBO Larry Fitzgerald said.
“We are excited to begin our partnership with BMO, and to welcome our fans, supporters, and the people of the city of Los Angeles to BMO Stadium.”
Since the opening of the stadium in 2018, LAFC and their home fortress have been synonymous for winning and creating a a European-like soccer experience for all spectators. In its first five years the stadium has been home to two Supporters Shield wins and played host to perhaps the greatest MLS Cup Final during the 2022 season.
BMO hopes that LAFC will continue its winning ways for the next 10 years under its banner, opening doors for both brands within the U.S. and abroad.